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Massimo Osti (1944 – 2005) was an Italian garment engineer and vogue designer most well-known as the founder of the apparel manufacturers Stone Island and C.P. Company. Osti’s merchandise had been a mixture of his own innovations and design ideas he acquired from studying military clothes, work-, and sportswear.
1 Early years
3 nineteen nineties
5 Product innovations 5.1 Four-course of printing on fabric (1970)
5.2 Garment dyeing (1979)
5.3 Brushed wool (1987)
5.Four Rubber flax and rubber wool (1987)
5.5 Ice jacket (1991)
5.6 Micro (1992)
5.7 Thermojoint (1993)
5.8 Technowool (1995)
Massimo Osti was born and raised in Bologna, Italy. He grew to become a graphic designer and worked within the advertising business. His profession within the vogue business began in the early 1970s, when he designed a T-shirt collection that includes positioned prints. He was the first to make use of new strategies like the four-shade course of and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the provide to design a whole Males’s collection and became an fairness companion in the corporate he would title ‘Chester Perry’ (later renamed the ‘C.P. Company’).
During this period, Osti laid the foundations for a artistic philosophy fully primarily based on experimentation. The first innovation he could be liable for within the clothes business was garment dyeing, a process that fully revolutionized the sphere. It was primarily based upon the concept of different materials in completed garments reacting in another way to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone results. This explicit dyeing technique turned typical for Osti’s C.P. Firm. In 1981, he launched “Boneville”, a new brand alongside the existing CP Firm and CP Firm Child collections.
Ongoing analysis on ending methods and supplies led to yet another clothes line in 1982: Stone Island. Stone Island Sweatshirt Orange The primary assortment was made totally from a revolutionary new fabric that inspired from the tarps utilized by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained via stone washing. This new collection was so successful that it offered out at each location within 10 days.
In 1984, Osti relinquished his shares of CP Firm to GFT, but stayed on as president. He and his crew devoted themselves to product growth and communication methods for the corporate. In 1985, he grew to become the editor of CP Magazine, an additional-massive format catalog/journal that was bought at newspaper stands. It featured images of each garment within the CP Firm collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per assortment proved that this unusual promoting tool was certainly effective. It started a trend that will later be adopted by many different corporations within the industry.
1987 was an necessary year in Osti’s profession. He invented and offered Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the supplies waterproof, improved their resistance and added a completely new appear and feel to the garments. In the identical 12 months Osti experimented with brushed combed wool for the first time. Immediately all mills use this process for processing woolen textiles, the identical process Osti invented in 1987.
The year additionally noticed the beginning of the shade changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which modified shade by temperature variations. That same yr, his fixed dedication to experimentation earned Massimo Osti an invitation to represent the Italian clothes business at an occasion commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his personal fifteenth 12 months within the enterprise. For the occasion, an exhibit was held inside the Reichstag building in Berlin.
In 1988, Massimo Osti’s designs developed a new technique of communication with the general public by means of the CP Firm sponsorship of the Mille Miglia race. The company additionally showed its help of the Rainforest Basis, the muse spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to lift worldwide awareness of deforestation within the Amazon Rainforest.
1991 marked the opening of a CP store in New York’s historic Flatiron Building, plus the launch of yet one more iconic garment throughout the Stone Island line: the Reflective Jacket. This jacket was made from an revolutionary material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a really thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.
In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, might be used with raw edge stitching. The following year, Osti founded Massimo Osti Manufacturing, a company that might reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical improvements. In 1995, the ST ninety five line was launched and in 1996, Osti started a collaboration with Superga, which consisted in designing a group of image-defining garments.
Simply two years later in 1998, a brand new company was founded to provide and distribute the OM Mission model, the collaboration with the Frattini Group. This new line of clothing would also be characterized by way of modern fabrics:
– Electric-j – a extremely resistant material made from polyester and copper fibers
– Cool Cotton – whose natural look is derived from its cotton element while its other part
– Cool max – a stone island reflective ss11 hollow fiber that absorbs bodily moisture and wicks it outwards
– Magazine Defender – a canvas product of polyester and carbon fibers whose extremely resistant weave shields its wearer from magnetic fields
– Steel – an “city armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.
In 1999, Massimo Osti started the collaboration with Dockers Europe to design a brand new line of technical pants referred to as Gear for Legs. Of the technical materials used in this collection, a particular mix of Kevlar stood out in particular; its increased softness and functionality made it applicable to its utility in garment production.
Amongst Osti’s last projects was the ICD line. Created in 2000 due to a collaboration with Levi’s, it provided an enormous array of high efficiency technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which got here equipped with a cellular phone, mp3 participant, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first industrial instance of wearable know-how.
Massimo Osti died in 2005 and his legacy lives on right now through Ed Lehan. Additionally the Massimo Osti Archive, a textile archive which incorporates 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the globe.
Four-course of printing on fabric (1970)
A Bologna-based company commissioned Massimo Osti to design printed T-shirts, one thing he had by no means accomplished earlier than. On the age of 25, Osti was in shut contact with the social and artistic movements of the stone island reflective ss11 time and profoundly aware of the adjustments happening in society. On the time of his first forays into the world of fashion, Osti’s background in advertising led him to use his graphics know-how as a place to begin for tackling his first challenges. “For these T-shirts I used processes for printing on paper to get the finished consequence, techniques like silkscreen, placed prints, 4-course of printing, photocopy, and so forth. It was the first time anything like that was performed in Italy. I keep in mind that I needed to silkscreen the first T-shirts myself earlier than convincing the technician to do them”
Garment dyeing (1979)
“I discovered that two completely different materials absorbed and reacted otherwise to the dye when dyed simultaneously, thereby creating interesting ‘tone-on-tone’ effects.” This is the idea of garment dyeing, a course of that revolutionized all the industry at the time, both because of the unusual look it produced and due to the numerous lower in costs it represented.
Important traits: each garment is dyed, as an alternative of the supplies they were made from. Attention-grabbing ‘tone-on-tone’ results, and simplification of dyeing process.
Brushed wool (1987)
Osti took this particular course of, which was initially used on cotton, and experimented with it on wool until he refined the procedure by way of analysis and adapted it specifically to this noble fiber, revolutionizing the trade.
Rubber flax and rubber wool (1987)
These materials, created by Osti, became extremely popular in the textile trade. They took noble and conventional fabrics like linen and wool and granted them a new look and texture, permitting them to drape and fall differently. The particular rubber coating not solely enhanced their natural traits, but also grants increased functionality, such as resistance to water and allows them to stay adaptable to patterns.
Main characteristics: basic materials looked renewed and responded in a new option to put on; also they grew to become extra weatherproof.
Ice jacket (1991)
A jacket fabricated from a revolutionary material that modifications shade with temperature variations on account of its special chemical composition. The “Ice Jacket” is also highly waterproof and windproof.
Foremost traits: jacket changes coloration by temperature variation. *e.g., pink to grey)
Key-item: First ICE Jacket 1992
This fabric was first introduced within the LEFT HAND collection and is fabricated from pressed microfiber and nylon fibers. The urgent is a standard technique, originally used to make paper. This course of grants the fabric an unmistakable “deerskin” hand and glorious breath means.
Most important traits: natural deerskin look, however hotter feel.
This materials was also used in the LEFT HAND assortment. Its primary traits are whole resistance to water and put on and up to 80% safety from nuclear radiation.
Used for the first time in the F/W 1996 collection by “Massimo Osti Production,” this mixture of wool and nylon jersey is wear-resistant and preserves the breathability, naturalness and durability of wool.
Chester Perry (1971-77)
C.P. Baby (1978-ninety three)
stone island reflective ss11