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The place To find The UK’s Finest Vintage Stone Island

Stone Island is within the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian brand to an entire new viewers. Before this, although, Stone Island was more sometimes identified for its affiliation with particular subcultures — namely the ‘Casuals’ and the ‘Paninaro’ movement in Italy. For more than one technology the clothes made by manufacturers like Stone Island and C.P. Firm, Massimo Osti‘s different most well-known endeavor, hold a selected cultural significance — an emotion notably robust with vintage pieces that throwback to Stone Island’s heyday, and a time when young individuals all over Europe bonded over football and Italian jackets.

Garment-Dyed Cotton Pique Twin Tipped Polo Shirt In Navy BlueSince its founding, London’s Too Hot Limited has change into known because the UK’s number one stockist of vintage and retro Stone Island, stocking a wide range of iconic pieces from the brand alongside one-off classic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Hot Restricted has introduced a pop-up at Harvey Nichols in London, putting a few of its most interesting ’80s vintage pieces in a bricks and mortar location for the first time. We caught up with Too Hot’s founder, Ollie Evans, to speak about the pop-up, how he received into Stone Island, and why he loves the brand a lot.

Why did you decide to begin Too Sizzling Limited?

I started Too Sizzling while working as a music video director. Throughout my downtime between jobs I’d buy and sell vintage Stone Island jackets and in a short time grew to become hooked on it. Quite quickly I started to show down video jobs, transformed my entrance room into a makeshift photograph studio and launched the Too Scorching webpage.

What’s it about Stone Island and C.P. Firm that you want so much?

It’s at all times about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an authentic mod within the ’60s and he all the time instilled in me the significance clothes and style. All the brands I source for Too Sizzling have very robust visions behind them and at their core are very idiosyncratic personalities who brought them to life. For example Massimo Osti who introduced us Stone Island and C.P. Firm. He went to the furthest lengths to provide clothes that pushed the boundaries of garment expertise basing numerous his research on army wear that was designed purely for function with no expense spared. His work is like art, it’s so innovative and uncompromised. Its attraction is very special.

What do you search for in a piece you want to sell?

With this assortment we’re launching in Harvey Nichols every thing is in reference to the Italian youth tradition of the ’80s Paninaro, their look was a bold and vivid mixture of traditional ’50s American teen cool and the most recent European designer sportswear. The Paninari had been the first subculture that adopted Stone Island as a brand causing it to have nice success right from the start. Their style may be very related at the moment so it seemed proper to honor this movement and the roots of European streetwear. We’ve worked long and hard to source probably the most authentic, unique and sought-after items from that period, we’ve received a considerable amount of original Osti designed Stone Island and C.P. pieces alongside Moncler, Iceberg, Greatest Company, Armani and lots of extra. It’s a range you won’t be ready to choose up wherever else in the world.

How do you source your stock?

Top secret areas across the globe.

How did your Harvey Nichols pop-up come about?

The Harvey Nichols pop-up got here out of an unexpected Instagram DM just earlier than Xmas final 12 months. Benn McGregor, their senior menswear buyer obtained in contact on his private account and requested if we wanted to do an in-store pop-up with them. It seemed like an incredible alternative and one I couldn’t turn down. Harvey Nichols has all the time had a agency place in my heart from journeys there as a kid growing up, it was the place to go in the ’90s so it was an enormous privilege to be requested to take our brand in.

You’re launching a zine to go alongside the pop-up, what’s the idea behind that?

The zine we’re launching we’ve put together with our good associates at Law Journal who produce essentially the most beautiful publication in the UK, it’s a necessary learn. After we first spoke about collaborating on this they urged we go to Italy to place a shoot together for a zine. It seemed the logical step to take all of the clothes back to the mom land and create something really visually thrilling. We selected Sorrento as a result of it’s the gateway to the Amalfi Coast and has a traditional luxurious really feel that I assumed would really suit the aesthetic. We’ve put together a high-end collection of very sought-after pieces and wanted the shoot to mirror that. The zine itself is in reference to Paninaro magazine and Wild Boys which have been two comedian/zines that documented the tradition and included some unbelievable road model images of youngsters in ’80s Italy wearing all these wonderful clothes.

Why do brands like Stone Island and C.P. Firm have a special significance?

I believe the enchantment of brands like Stone Island and C.P. Firm comes right down to their authenticity. Both operate on the ideas on which they have been based by Massimo Osti; they each look for fixed innovation and stone island nylon metal bomber jacket haven’t relied on heritage. Their appeal could be very genuine, they transcend fashion as they are constantly looking to push the boundaries of what is feasible rather than working from trends. That sturdy design aspect actually resonates with individuals and especially guys. When you possibly can say your jacket modifications shade in heat or is reflective or made out of metal it offers you a way that what your carrying has been really thought of. It’s these aspects which have appealed to very particular subcultures and markets over time whether that be informal, grime, streetwear or any of the others which have adopted them.

What do you consider Stone Island’s new reputation?

I feel it’s nice that Stone Island is so fashionable again, it went by a patch where it was very niche for quite a lot of years so it’s great to see it back in favor once more. I think it’s fascinating that despite the fact that it now has a new viewers, there are strong similarities with those who have at all times bought it. It seems to enchantment for the same causes that it all the time had and its viewers continues to be made up of people who find themselves within the learn about what they are wearing. It’s very fashionable but not utterly mainstream, it attracts a clientele who search it out.

What was the primary Stone Island piece you ever bought?

When I was a student I used to work in a shop called Zee & Co in Bow, East London. It was there that I first grew to become taken with Stone Island as a model, I always felt the standard and a focus to detail was approach above the rest we used to inventory and we stocked some unbelievable stuff but it was Stone Island I actually lusted after there. Even with a discount I couldn’t afford to purchase the jackets that I needed again then. Years later the craving hadn’t worn off so I purchased a vintage piece from the period I used to work at Zee about 5 years ago. It’s snowballed from there.

What’s your favorite ever piece of Stone Island?

That’s a very tough one to say as there is some stuff out there I’ve not acquired my fingers on but that I’d actually love, however out of what I personal it’s a 1983 Tela Stella jacket; I purchased it really early on in doing Too Sizzling and it’s develop into a mascot of the company that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that based the brand, Tela Stella which relies on a military truck tarpaulin that’s dyed completely different shades on each sides. Massimo Osti thought it was too rugged for C.P. Firm, his original brand, so developed Stone Island to utilize it. This specific jacket also options the iconic Stone Island compass patch is on the body relatively than the sleeve. It’s a real rarity from the very beginning of the brand and something I hold pricey to my heart.

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