The Stigma Of Stone Island – The Informal Staple
If you’re on the forecourt of any football stadium, donned in Stone Island gear, you’re sure to search out that those police on horseback are keeping a keener eye on you than that replica-shirted, half-and-half scarfer lolloping in entrance of you. The connotations of casual fashion with football violence dates back to the 1970s, yet it wasn’t till the early 80s when Stone Island made its mark.
Ironically, legendary managers Bob Paisley and pre-knighthood Alex Ferguson played a big part in its breakthrough through European success with Liverpool and Aberdeen respectively. Away days on the continent led to an explosion of latest and thrilling labels, most never heard of before on British soil.
For Aberdeen lads, the obsession dates back to a European cup match with Liverpool in October Garment-Dyed Cotton Shawl Collar Sweater in Black 1980. Former member of the Aberdeen Soccer Casuals, Dan Rivers, says:
“On that day, a bit of the away assist had been seen dressed in ‘trendy’ sportswear – designer tracksuits and prime-of-the-range trainers – quite than the standard club supporter’s uniform, which was normal clothes adorned with the team’s colours of crimson and white. We had been impressed.”
The ASC followed the Liverpool lead by discovering a wealth of new gear, most of which was nicked and brought again house to the shock and envy of their mates. Lacoste had been the early tempo-setters as a international brand in the UK, making a reputation for itself as the first clothes range to have a label on the surface of their clothes.
Stone Island soon followed, derived from away journeys to Italy, sporting modern and forward-thinking garments by Massimo Osti who stone island hat outlet also launched CP Firm. Yet despite being a high-quality piece of clothes, ‘Stoney’ gear has connotations that won’t ever be shaken off – eternally famend because the casual staple – and the model have tried to maneuver away from that stigma in recent years.
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