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The Rise Of Nu Lad Tradition In Men’s Vogue

Like lots of the subcultures earlier than it, the idea of ‘Nu Lad’ is easy to recognise however tough to explain. While it’d sound like a ‘nothing’ fad – an invention from a bored fashion author desperately attempting to extract some form of content from one LCM show, a few Palace Skateboards collaborations and some bands sporting Reebok Classics – the roots of this pattern go far deeper than just its trainers. This can be a motion that seems to articulate a sure sort of feeling among males in Britain proper now; a look and an id rooted up to now however birthed in the tradition of its time. It’s one that is influenced by politics, gender issues, music, and football after all, all parented by a wealthy history of similarly macho, hedonistic scenes that got here before it – from Madchester to Britpop, to UK Storage. Nu Lad is something that was born prior to now, but lives very much in the current; a trend that while not necessarily very futuristic is inherently very “now”.

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