Angelo Baque On The brand new Supreme Retailer In Brooklyn
Suppose Supreme, and you think long traces and teenage boys with Stone Island Sweatshirt Pearl Grey cooler-than-thou demeanors. Not so at the opening of Supreme’s first retailer in Brooklyn last night. As an alternative, there was almost no crowd, just an intimate gathering of pals and family of the 23-12 months-outdated tremendous model. Perhaps the calmness was a results of the fact that not a single item within the massive store was on the market. That chaos begins in the present day, when Supreme drops a complete new slate jack ice jacket stone island of products. Brooklynites, get ready for the strains.
As for the house, it’s plastered with pictures on its storefront wall and decorated with the sparse, contemporary-yet-industrial decor found in the other stores of the skatewear behemoth. Unlike its Manhattan counterpart on Lafayette Street, the South Williamsburg locale is sprawling. “You know, we’re not below the assumption that everybody in New York Metropolis knows who Supreme is and what Supreme is about. We’re hoping that we positively broaden the spectrum by opening up a brand new location in Brooklyn,” stated former Supreme model director and current artistic guide to the label Angelo Baque. “We needed something that was shut sufficient to town that wouldn’t be inconvenient for our buyers coming from Manhattan.”
If today’s drop of Stone Island apparel—“I’m a very huge fan of Stone Island,” Baque admits—and a Supreme-branded lockbox isn’t sufficient to lure Manhattan varieties to Williamsburg, Supreme’s indoor skate bowl might. The characteristic, which Baque says is limited to buddies and household use, is unique to the Brooklyn and Los Angeles places. “Because of the scale of the Manhattan store, we can’t really cater to that skate-core child that we wish to simply to come back and cling out. For us, certainly one of the principle targets in getting a bigger house is that we do embody a skate factor, as a result of at the top of the day, we’re nonetheless a skateboarding model,” mentioned Baque. Still, a skate brand with a hefty insurance bill, we’d imagine. At that question, he just laughed and shrugged. No matter, Mark Gonzales and the opposite professionals within the bowl final evening seemed prepared to take the chance.
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