Stone Island’s Sales Are Up 10%, Even Exceeding Its Chairman’s Expectations
But at the beginning of the 12 months I don’t know if I would have bet on a ten% enhance in turnovers to €87.1 million and on a 20% progress in orders of the P-E 2016,” mentioned Stone Island Chairman Carlo Rivetti. “Furthermore, even profitability improves, with an EBITDA going from thirteen% in 2014 to 15% this year”.
Rivetti begins with the novelty of retail when discussing the brand’s most important milestones of 2015. Once once more the outcomes have exceeded expectations, with increased progress rates than these of most casualwear brands.
“The United States and New York specifically have been income accelerators of the model and of Classic Four Button Placket Cheap Stone Island Hombre Sweater Black its image: for that reason, we determined to spend money on the first American flagship store beginning with New York, however we’re also taking a look at Los Angeles,” he stated.
Another signal of optimism comes from Italy, which absorbs 35% of turnovers and where orders for the next Summer season season have gone up by 11%.
“Two and a half years ago we have been very near promoting the company, however after two long negotiations we decided to go ahead alone. From that moment nevertheless, we have accelerated both on retail in addition to on foreign development,” he mentioned. “We had been advised that we were not global enough and we might have to hitch a large group. Our response may be measured within the targets we achieved in 2015, which included five store openings, 4 of which abroad: Hamburg, Amsterdam, Antwerp and New York, and a plan for growth within the European nations during which we already have a powerful presence, just like the UK, Germany, and Benelux, and a further funding within the US. In 2016 we are going to open in Los Angeles, with a format that may be a midway level between a store and an exhibition area, in order to introduce our more than 30 years of history”.
The divide between the Classic Four Button Placket Cheap Stone Island Hombre Sweater Black Fall-Winter catalogue (fifty eight% of revenues) and the Spring-Summer season catalogue is more and more balanced and the position of direct retail is increasingly important.
“In Italy in 2015 we opened in Turin and went at full capability in Rome, where we inaugurated at the end of 2014. We’re continuing to search for a bigger location in Milan: the shop in Corso Venezia, which has existed since 2000, continues to have an excellent sell-out and is in a superb location, but we’d like extra space, partially to be ready to use the idea used for the flagship retailer abroad. Nevertheless, despite the crisis lately, rent costs have not gone down, and in this regard we actually cannot compete with the massive teams of trend and luxury”.
On a comparable basis, the gross sales in flagship shops, compared to 2014, have increased by 12%, however the percentage goes as much as 21% with the 5 openings in 2015 and e-commerce went nicely (+26%), absorbing three% of gross sales. Furthermore, the American project will help to open up a road towards Asia and in particular China, where Stone Island still is just not current.
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